Sorry about the lack of updates last week, but I’m back this Superbowl Sunday with another piece that’s somewhat appropriate, given one of the major draws of the game for non-football fans. The title of the latest article pretty much says it all, though I think in the course of writing it I developed even more contempt for these advertising spots than I already had.
God, they’re awful. Awful, I tell you.
Now that you mention it, that Mini Swirlz commercial is quite disgusting. And I’d hate to be in the shoes of the kids in the Sketchers ad (no pun intended).
I myself hate the Apple Jacks commercials because they’re encouraging kids to be smug little bastards who gloat every time they win a competition of some sort. That’s exactly what the cinnamon stick is – a smug little bastard who gloats every time he wins the competition (not to mention he’s a Jamaican stereotype). And worse, the narrator keeps badmouthing the apple, telling kids that just because a guy like the apple is a constant loser makes it all right to make fun of him. WTF?! And I suppose maybe we should show no sympathy for Charlie Brown just ’cause he hardly ever wins at baseball! Sheesh! The apple’s a far more likable character and deserves to win for once if you ask me. I never saw him as a suicidal maniac, though. Maybe that’s why the cinnamon stick keeps beating him – he’s trying to tell “Bad” Apple (if that is his real name) that diving into cereal bowls isn’t worth it. And if the apple is able to live a fairly decent life as the commercial here tells us, then maybe running all the way to another person’s house just to drown oneself in milk isn’t worth it.
And yeah, the Pop-Tart ads are mean. The theme music in each one is stupid too. Makes me long for the days when Pop-Tart ads didn’t promote murder of anthropomorphic food.